Positioning - Ever heard about this creature.

Well if you have studied marketing, I bet Shakira's well positioned ass, you must have heard about this organism.

Basically, how you want the world to perceive you.

1. India had the positioning of being the land of snake charmers.
Now, the snake charmers have all moved to Bangalore, joined call centers and exchanged the snake with mouse.

2. The villain of famous Hindi movies - Ranjit has the clear positioning of being a rapist (in movies only, lest he decides to rape... er.. sue me)

3. Dharam paji has the positioning of being an earthy Punjabi Jat

4. The company I work for has the positioning of being a true blue Investment Bank

5. I have the clear positioning of being the laziest guy. Ask my friends, family and press walla.

Was thinking, if everyone has a clear positioning - why not my blog.

1. Why not make it the funniest blog around. But can I do it better than www.whatay.com. Sidin is way funnier than a million me's put together. So I thought, will just leave that domain for him. (as if I have a choice .. sob)

2. How about basing the blog on my life. But can I make it more colorful, eventful, lustful than eM's http://thecompulsiveconfessor.blogspot.com/ . Can I make people look forward to reading about whats happening in my life, disagree but still identify with it and go tra la la. Really dont think so. So, thats gone too....

3. How about this being a general blog with interesting bits from all over. But that property is already owned by www.indiauncut.com . First of all, I just can't match his frequency. And of course, the stuff he puts on there - too diverse but all interesting. Na bhai, humse nahin hoga.

4. What's next - movies. Hmm... I like watching movies, love talking about them, would be interested in writing about them. But again - enter Sayesha. As she herself would have said, top class hai mamu. Apna to circuit fuse.

5...

6....

Well, the list goes on. But every position trait is occupied by someone.

Suddenly, I have visions of my marketing prof waking me up from much needed sleep. Carve a niche, son. Am still confused. Lets see if some order emerges out of this chaos.

Come to think of it - while am talking about the positioning of the entire blog, the blog post itself has no positioning. Is it about positioning or am praising the guys above .. dunno.. No wonder - the name of the blog is what it is - CLEARLY CONFUSED

Atleast, I got that right. Cheers.